InfluAudit — Transparent Influencer Marketing Analysis
We help marketers make better decisions about influencer collaborations, based on data, not guesswork.
About the Company
InfluAudit is a tool created by Mupis Sp. z o.o., a marketing agency with experience in influencer marketing. We combine practical knowledge with data analysis to deliver reliable information about online creators on YouTube, Instagram and TikTok.
Methodology
Our analyses are based on several key metrics that help assess an influencer's effectiveness and authenticity.
Engagement Rate (ER)
The ratio of interactions (likes, comments) to views or followers. Shows how active a creator's community is.
CPM (Cost Per Mille)
The cost of reaching 1,000 views. Calculated based on average views from recent posts and industry benchmarks.
VTR (View-to-Follower Ratio)
The ratio of views to followers. Shows what percentage of followers actually watch the content.
Fake Followers Score
An algorithm analyzing engagement patterns, like/comment ratio, VTR and other signals indicating follower authenticity.
Data Sources
We collect data directly from official platform APIs (YouTube Data API) and authorized data providers (Bright Data, RapidAPI). Every profile is refreshed regularly, and the date of the last update is visible on each profile page.
Limitations
No tool can guarantee 100% accuracy. Our analyses are based on publicly available data and may not reflect the complete picture. Metrics such as CPM are estimates based on industry benchmarks. We encourage treating our data as one of many sources of information when making marketing decisions.