Platform for agencies and brands

Check if you're overpaying for influencer marketing

Analyze influencers, compare rates with benchmarks and verify account authenticity. Calculate real metrics in 30 seconds.

Analyze for free
Profile analysis
Industry benchmarks
Fake followers detection
🇵🇱We specialize in the Polish influencer marketing market. Database of 17 000+ profiles from Instagram, TikTok and YouTube.

Recently checked profiles

See who other marketers are analyzing - join them!

Data in numbers

Influencer database from three major platforms, updated daily.

17 000+
Profiles in database
YouTube, Instagram, TikTok
23
Categories
from Lifestyle to Finance
3
Platforms
YouTube, Instagram, TikTok
5
Markets
PL, US, UK, DE and more

Complete platform for agencies and brands

From influencer analysis to campaign tracking - everything you need for effective influencer marketing

Full metrics

CPM, CPV, Engagement Rate, VTR - calculated from real influencer profile data

Market comparison

Compare prices against benchmarks for the category, platform and account size

Fake followers detection

Algorithm analyzes follower samples and detects suspicious accounts

Campaign management

Create campaigns, add influencers, track statuses and budgets in one place

Post tracking

Monitor published post results - views, likes, comments in real time

AI recommendations

Smart suggestions: buy, negotiate or pass - based on data analysis

Package calculator

Select multiple influencers and calculate total CPM, reach and package efficiency

PDF & Excel reports

Professional reports to send to your client or manager

Comparator

Compare multiple influencers and choose the best option for the campaign

How it works?

From influencer analysis to campaign performance tracking

1

Analyze influencer

Paste a profile link or enter data manually - we fetch stats automatically

2

Get recommendation

Algorithm calculates CPM, CPV, engagement, compares with market and evaluates price fairness

3

Compare with market

Check influencer rankings by category, compare stats and find the best ones for your campaign

4

Make a decision

Evaluate account authenticity, check collaboration pricing and choose influencers with the best ROI

How marketers use InfluAudit

A tool designed for making better decisions in influencer marketing.

Pre-campaign verification

Check engagement rate, follower authenticity and real reach before spending your budget. Compare metrics against industry benchmarks.

Fake followers protection

Our algorithm analyzes like-to-follower ratios, activity patterns and account quality. We detect profiles with purchased followers.

Rate negotiation

Compare the influencer's asking price with CPM and CPV for their category and platform. Check if the rate matches actual results.

Influencer Marketing Knowledge

Practical guides, benchmarks and tips from experts

Frequently Asked Questions

CPM (Cost Per Mille) is the cost to reach 1,000 views. Formula: CPM = (price / views) × 1000. This is a basic metric in online marketing.
CPV (Cost Per View) is the cost of a single view. Formula: CPV = price / views. Useful for comparing different campaigns.
Engagement Rate shows how active the influencer's community is. Formula: ER = (likes + comments) / views × 100%. A good ER is above 3%.
VTR (View Through Rate) shows what % of followers watch content. Formula: VTR = views / followers × 100%. Low VTR (<5%) with high followers may indicate bought/fake followers.
Compare the influencer's CPM with the average for their category and platform. If CPM is >50% higher than average - you're likely overpaying. Our calculator does this automatically.
Average CPM ranges from 30-150 PLN depending on platform (YouTube more expensive, TikTok cheaper), category (Tech/Business more expensive, Lifestyle cheaper) and account size.
Create a campaign, add selected influencers, set a budget and track collaboration statuses (contact, negotiation, confirmed). After publication, add post links and monitor results in real time.
Add a link to a published post (Instagram, TikTok, YouTube) and the system automatically fetches and updates stats - views, likes, comments. This lets you see real campaign ROI.
Basic influencer analysis is free. Pro plan gives access to campaign management, post tracking and advanced reports.
Our data comes from anonymous submissions by agencies and brands using our tool. The more users, the more accurate the data.

Ready to get started?

Choose a plan that fits your needs. Start for free - no credit card required.

Free
0 PLN/mo
  • 5 influencers
  • Basic calculator
  • 2 campaigns
Most popular
Pro
99 PLN/mo
  • 100 influencers
  • AI analysis
  • Post tracking
Agency
349 PLN/mo
  • No limits
  • API access
  • Premium support